smallbusiness.itworld.com - Advertising Works on the Web

smallbusiness.itworld.com


Title	Advertising Works on the Web
Type	Tip
Source	ITworld.com 03/07/2006
Summary	In 1997, Web usability guru Jakob Nielsen wrote a memorable essay entitled "Why Advertising Doesn't Work on the Web." In the article, Nielsen suggested that Web advertising was popular because old-media advertisers didn't understand how the Web worked. Nielsen suggested that once micropayments (pay-per-view at the page level) took hold, Web advertising would be "irrelevant for the success of the Web." continue

On this topic

Blog Insights: Ebay and fee hikes: No longer for small-time entrepreneurs?

Email Customer Service: Room for Improvement

Is CRM Losing Sight of the Customer?

smallbusiness.itworld.com. Sign up Now!

Featured topics

	Development, collaboration, innovation
	Unix Tip: Recovering from a fatal error: Lost libgen.so.1 ITworld.com Unix Tip: Scanning your messages file for warnings ITworld.com Unix Tip: Replacing batteries on a Sun StorEdge disk array ITworld.com
	Sales and customer service
	Blog Insights: Ebay and fee hikes: No longer for small-time entrepreneurs? ITworld.com Email Customer Service: Room for Improvement ITworld.com Is CRM Losing Sight of the Customer? ITworld.com, IT Insights
	The new SMB organization
	Small businesses feel uneasy with the Internet Techworld.com Six things online savvy kids know that many businesses don't ITworld New Year tips for systems integrators ITworld

	Infrastructure
	Case Study: Consolidating Servers While Keeping Them in Sync with DR Dell & VMware Case Study: Simplified DR Planning and Implementation Dell & VMware Virtualized iSCSI SANs: Flexible, Scalable, Enterprise Storage for Virtual Infrastructures Dell & VMware
	Software and services
	Migration, Productivity, and Sine Language ITworld.com Where is Google going with their new online spreadsheet? ITworld.com Direct Deposit: Helping the Bottom Line ITworld.com

•	IT HelpDesk & Customer Support Software
	Internal IT HelpDesk Software with Asset Mgmt. Customer Support Software with Account & Contact Mgmt

•	Dashboards & KPI Reporting for Business People
	PivotLink provides a new perspective on your business with drillable dashboards & reports.

•	Apply to TRY MICROSOFT DYNAMICS® CRM Online FREE
	Get Microsoft Dynamics CRM capabilities without the investment in IT infrastructure and staffing.

•	Used and Refurbished HP ProCurve Switches
	Lifetime Warranties, Professional Testing & Shipping on all HP Equipment Purchases!

•	Client PCs As Strategic Assets
	Read How Intel® Is Decreasing TCO And Delivering Measurable Business Value Year After Year.

» Buy a link now

Advertisements

Sponsored links
	Bring harmony to your mix of UNIX-Linux-Windows computing environments
	Top 5 Reasons to Combine App Performance and Security
	Locate Hidden Software on business PCs with this free tool
	KODAK i1400 Series Scanners stand up to the challenge


www.itworld.com open.itworld.com security.itworld.com smallbusiness.itworld.com storage.itworld.com utilitycomputing.itworld.com wireless.itworld.com
Contact Us About Us Privacy Policy Terms of Service Reprints CIO Computerworld CSO GamePro Games.net IDG Connect IDG World Expo Infoworld ITworld JavaWorld LinuxWorld MacUser Macworld Network World PC World Playlist Copyright © Computerworld, Inc. All rights reserved Reproduction in whole or in part in any form or medium without express written permission of Computerworld Inc. is prohibited. Computerworld and Computerworld.com and the respective logos are trademarks of International Data Group Inc.