Advertising Works on the Web
In 1997, Web usability guru Jakob Nielsen wrote a memorable essay entitled "Why Advertising Doesn't Work on the Web." In the article, Nielsen suggested that Web advertising was popular because old-media advertisers didn't understand how the Web worked. Nielsen suggested that once micropayments (pay-per-view at the page level) took hold, Web advertising would be "irrelevant for the success of the Web."
Fortunately for Web content providers, Nielsen's article wasn't just wrong, but spectacularly wrong.
Advertising Works on the Web
Web advertising has always had a lot of potential. Since the early days of banner advertising, some companies have been using Web advertising effectively.
In the last few years, though, advertisers have started to discover just how effective Web advertising can be. Web advertising revenues surged 30 percent in 2005, to an estimated $12.5 billion. This jump reflects the return on investment that marketers are getting with online advertising.
Many advertisers are finding online advertising more measurable and manageable than other forms of advertising. This has resulted in record Web ad spending over the last few quarters. 2005 Q4 revenues totaled $3.6 billion; making it the second consecutive quarter to surpass the $3 billion mark and the highest quarter reported. Fourth quarter revenues represent a 35 percent increase over the same period in 2004 and a 17 percent increase over Q3 of 2005.
ITworld.com
Symantec Backup Exec 12 and Backup Exec System Recovery 8 deliver industry leading Windows data protection and system recovery. Download this whitepaper to find out the top reasons to upgrade and how to get continuous data protection and complete system recovery.
Data and system loss — from a hard drive failure, malicious attack, natural disaster, or simple human error — can happen anytime. Don’t leave your business vulnerable. Make sure you have a secure recovery strategy in place. Symantec's latest backup and system recovery technology can efficiently restore critical applications, individual emails and documents and even restore your entire system in minutes in the event of a loss.
Businesses face a growing challenge to ensure that the IT environment is properly protected. Backup Exec 12 integrates with other applications in the Symantec family of products, to complement your current data protection strategy, keep your data securely backed up and make it recoverable when you need it most.
Enterprise 2.0 Implementation
By Aaron C. Newman, Jeremy Thomas
Published by McGraw-Hill
Learn more!
Deploying Cisco Wide Area Application Services
By Zach Seils, Joel Christner
Published by Cisco Press
Learn more!
