smallbusiness.itworld.com - CRM: What is it and why do it?

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Title	CRM: What is it and why do it?
Type	WhitePaper
Source	TechnologyEvaluation.com 11/08/04
Summary	The roots of CRM lie in technology to streamline call center operations and sales force automation solutions, but the concept has balooned since the 1990s to encompass all aplications facing the customer. This primer looks at the history of CRM and offers a current overview of the business processes and technology solutions. NOTE: Registration is required to access this report. continue

On this topic

Salesforce offers data sharing for customers

Microsoft extends Dynamics support, promises roadmaps

Microsoft drops price to partners for hosted CRM

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